When the sun rises, most of the world has not. Specifically, a sunrise on the beach is rejuvenating and brings energy to the soul. Up with the Sun was created to recharge the soul first thing in the morning. For the few early risers, this coffee brand is for you.

The design mixes organic shapes and lines like the beach, which is a very flowy and organic space. Energy is typically portrayed as very sharp and straight. Mixing the two elements create a beautiful design that captures both aesthetics. The logo is finished with different foils to depict the shimmer in the ocean as the sun rises over it. The logo also pops against the etched glass design, creating a glass container that was made to be taken on an adventure.