In this project for SOCL 230, Competitive Analysis & Content Development, we were tasked to find a challenger brand and analyze its competitors. With the research collected then create a campaign to be spread across different social platforms.
Texas-based brand known for its high-quality handmade cowboy boots and western-inspired footwear. Tecovas takes pride in its dedication to traditional bootmaking techniques while incorporating modern innovations to ensure comfort and durability. Each pair of Tecovas boots is crafted with premium materials such as full-grain leathers sourced from renowned tanneries, ensuring both style and longevity.
Tecovas
Tecovas
Tecovas
Two Steppin’
The purpose of the "Tecovas Two-Steppin" campaign is to reach a larger audience with the authentic connection between Tecovas boots and the art of line dancing. Through this campaign, we seek to highlight the versatility and durability of Tecovas boots in various dance styles
The "Tecovas Two-Steppin" campaign is all about celebrating the rich heritage of Western culture and the joy of line dancing, bringing together a community of both loyal customers and curious newcomers. By inviting dancers of all skill levels to share their moves in Tecovas boots with #TecovasTwoSteppin, we’re building a lively online space where style meets tradition.
Across social media, our content—interactive stories, engaging Reels, and aesthetic photos with SEO-optimized captions and unique, searchable hashtags—is crafted to maximize engagement, elevate brand visibility, and unite followers in a spirited celebration of dance and Western style.
A quiz to provide a fun way to look at all the boots Tecovas has to offer! With a call to action to share the results of the quiz!
Aesthetic carousel post to show some inspiration when taking your next boot pics!
Based on the research reels were the most engaged content. I created 3 reels to back the research conducted to boost engagement.